Tuesday, August 11, 2009

Clarification on email newsletters

I need to clarify a statement I made back in the spring regarding email newsletters. Here is what I said:
If you want to create an email newsletter for parents, community members, students, or anybody else, we have instructions for how to do it at http://sites.google.com/a/oregonsd.net/technology/support/creating-a-public-email-newsletter

The "parent mass mailer" will be used only for high priority, non-optional communication to parents. Why? Some parents have complained about the number of emails they get from the district, and ask to be removed, or to have us send to a different address. Our mass mailer doesn't allow us to do that because it pulls information directly from PowerSchool.
Understandably, some teachers understood this to mean that I was saying, "You can't send out weekly email newsletters to parents anymore." But that's not what I meant. Classroom weekly email newsletters are great; I actually encourage this form of regular, timely communication. Plus, they are "opt-in," by which I mean that each parent can tell the teacher what email address to use, or if they prefer not to receive it.

What I am trying to curtail are the massive email "blasts" of non-critical information that get sent to all parents from a school with no way for them to opt out of receiving them. This would include school newsletters, community ed newsletters, technology news for parents, etc.

So feel free to keep sending your own class newsletters!

If, however, you want to send messages to a large number of parents who are not giving you their email address for a specific purpose, then you really need to set up a blog newsletter as described here.

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